1.个人概况：

杨光，助理教授，硕士生导师。长期从事平台运营管理、供应链与物流管理、市场营销与运营交叉学科等领域的研究。在管理类国际主流期刊（SCI/SSCI）如CIE、IJPE、TRE、ECR等发表论文多篇；曾参与多项国家和省部级课题以及企业课题。

2.代表性学术论文：

[1] Bo He, Prakash Mirchandani, Qichao Shen, &Guang Yang*（通讯）(2021). How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform.Transportation Research Part E: Logistics and Transportation Review, 154, Article 102457. (SCI & SSCI, JCR一区，中科院一区)

[2] Guang Yang, Bo He*, & Kaifu Yuan (2023). Optimal product rollover strategies for successive-generation products: The role of the trade-in program and product characteristics,Computers & Industrial Engineering, 179, Article 109163. (SCI & EI核心, JCR一区，中科院一区)

[3] Bo He*, Prakash Mirchandani, &Guang Yang(2023). Offering custom products using a C2M model: Collaborating with an E-commerce platform,International Journal of Production Economics, 262, Article108918..(SCI & EI核心, JCR一区，中科院一区)

[4]Guang Yang, Bo He*, &RuohanMa (2023). Self-building or cooperating with a service platform: How should a dual-channel firm implement a trade-inprogram?Electronic Commerce Research. (SSCI, JCR Q2)

欢迎具有工商管理、管理科学等相关知识背景的同学申请推免或报考研究生。

联系方式：

通信地址：广西南宁市大学东路100号广西大学工商管理学院邮编:530004

电子邮件：yangguang@gxu.edu.cn